In 2013, Johnny Fayad and Ali Kothari of Northeastern University got into the habit of running late for their 8 a.m. financial accounting class, leaving them with no time for breakfast and coffee. Their solution: a vegan, gluten-free, non-GMO snack bar packed with 80 milligrams of caffeine from real, fair trade, roasted coffee.

The Eat Your Coffee Bar was first created in a dorm room, sold around the library and officially launched on Kickstarter in late 2014. Since the launch, the 2017 graduates have gotten their product into more than 1,000 locations throughout the country and sold more than 1 million bars.

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