In response to the pressure being placed on medical personnel by the COVID-19 pandemic, a caffeine-fueled startup in Cambridge has kicked off a campaign to get some 20,000 of their all-natural, coffee-infused snack bars into the bellies of healthcare workers nationwide.
Eat Your Coffee, founded by Cantabridgian Johnny Fayad and former Somervillian Ali Kothari, normally distributes the bulk of its products at offices. But with most workplaces shuttered, the company found itself with excess inventory on hand. So, the duo decided to find ways to put it into someone else’s hands. Namely, medical workers on the front lines who are often finding themselves pushed to the limits of their endurance.